$$Earn Online$$

Wednesday, April 30, 2008

How to get targeted ads in Adsense?

It is really frustrating to see the ads which are not at all related to the topic of your blog (specially those matrimonial,blogging ads).The irrelevant ads do affect your performance in terms of revenue.
There are several factors which should be taken into consideration:
-->The visitor may come across the ads which are different from those which you see.The ads may look relevant for him inspite of the fact that you are able to see just those irrelevant ads.
-->The ads may be appearing because the advertiser is ready to pay more.
-->Some words included in your content can misguide the Adsense bot.The words like RSS, blog, post etc. may make it feel that the website is about blogging.

How to get targeted ads in Adsense?
Here are some ways to make sure that you always get relevant ads:

1.Keyword density:Concentrate on the topic you want to share with the readers.Find out the words about which you want the ads to appear.Try to use those words more in your posts.

2.Competitive ad filter:This feature introduced by Google will help you to keep the irrelevant ads away from your website.Right click on the ad, select "Copy Shortcut" and paste in notepad.Copy the part between "adurl= " and "&client" and paste it in the competitive filter.This will block that ad.

3.Section targetting: This is the feature provided by Google itself.Google allows us to ask their bots to serve the ads which are related to some specific section (like post title, post content).To implement section targetting, refer the post: How to implement adsense section targetting?

4.Add Meta tags

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page, but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

The <meta> tag always goes inside the head element.

The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.

<head>

</head>

Friday, April 25, 2008

Adsense for Search: A way to earn more irrespective of the topic of your blog

Adsense for Search is also the speciality of Adsense.Google has used it's power of search engine for making lot of money from it (Google Adwords is major source of income for Google).The best thing about Adsense for Search is that you can earn very h

igh revenue per click irrespective of the topic of your blog.
It works in the following manner:
1.Publisher has to put the Google search box on his/her blog.
2.When a visitor searches for something (through that search box), he/she comes across the search results page with some ads on it.
3.When the visitor clicks the ad, you will get paid.

Where do these ads come from?
These ads are part of the Google's famous marketing program, Google Adwords. The advertisers bid on the specific keyword to get their ads on top.So, the popular keywords return very good results in terms of revenue.

It has been found that the visitors have tendency to search for the keyword which is not always related to the topic of your blog.
e.g.If you own a blog which is about the types of flowers, plants etc.You will surely not earn much from the clicks( say $0.07 per click) on ads coming under "Adense for Content".But you always have bright chances of earning 20 times more ( upto $1.4 per click) through adsense for Search.That's the biggest advantage of it.

The Search box works better when positioned on the right top part of your home page.