What is eCPM?--->It means "effective cost per mille (or 1000 impressions)".
How to improve eCPM?
1.Use minimum nuber of Ad blocks:Though Google Adsense allows to use 3 ad blocks; Bidvertiser, Widgetbucks allow infinite ad blocks per page, it is better to use 1-2 Ad blocks per page.Why?
Out of the Ads being shown, let's say Ad_1 is paying best and Ad_9 is paying least.If a visitor clicks Ad_9, you will earn lesser than what you deserved.When you add more than 3 Ad blocks, you are inviting Ads like Ad_9.Instead if you use 1-2 blocks, highest paying Ads will be displayed on your website.
2.Block the low paying Ads:Use competitive Ad filter(available in Adsense) to block the low paying Ads.Just right click( no left click ) the low paying Ad, select "Copy Shortcut" ,and paste in notepad/wordpad.Copy the part between "adurl= " and "&client" and paste it in the competitive filter.
Unfortunately, ad networks other than Google Adsense have not provided the "ad filter" facility to the publishers.
3.Use high paying keywords:This solution is very effective, but it might indirectly affect your site traffic.
The Ads being displayed on website depend a lot on the "keyword density".If the word "soccer" appears many times in your page,the Ads related to it will be displayed.This keyword will give you low paying Ads.If you use a words like "insurance","trading","hosting" with high density,you will get very high paying Ads.But excessive use of such high paying words may affect the reader-friendliness of the article.
Out of the Ads being shown, let's say Ad_1 is paying best and Ad_9 is paying least.If a visitor clicks Ad_9, you will earn lesser than what you deserved.When you add more than 3 Ad blocks, you are inviting Ads like Ad_9.Instead if you use 1-2 blocks, highest paying Ads will be displayed on your website.
2.Block the low paying Ads:Use competitive Ad filter(available in Adsense) to block the low paying Ads.Just right click( no left click ) the low paying Ad, select "Copy Shortcut" ,and paste in notepad/wordpad.Copy the part between "adurl= " and "&client" and paste it in the competitive filter.
Unfortunately, ad networks other than Google Adsense have not provided the "ad filter" facility to the publishers.
3.Use high paying keywords:This solution is very effective, but it might indirectly affect your site traffic.
The Ads being displayed on website depend a lot on the "keyword density".If the word "soccer" appears many times in your page,the Ads related to it will be displayed.This keyword will give you low paying Ads.If you use a words like "insurance","trading","hosting" with high density,you will get very high paying Ads.But excessive use of such high paying words may affect the reader-friendliness of the article.
5 comments:
my e-cpm is sometimes 750$
so it is good
^^
$750 eCPM is too good.That might be due to high paying keyword + high CTR.
How the hell do you get eCPM 750$ ????
I would like to know ! :D
Really very nice article and informative. Thank you.
But how do you figure out which ads are high paying and which are low paying? I can't seem to find that info in Adsense.
Thanks
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