$$Earn Online$$: April 2008

Wednesday, April 30, 2008

How to get targeted ads in Adsense?

It is really frustrating to see the ads which are not at all related to the topic of your blog (specially those matrimonial,blogging ads).The irrelevant ads do affect your performance in terms of revenue.
There are several factors which should be taken into consideration:
-->The visitor may come across the ads which are different from those which you see.The ads may look relevant for him inspite of the fact that you are able to see just those irrelevant ads.
-->The ads may be appearing because the advertiser is ready to pay more.
-->Some words included in your content can misguide the Adsense bot.The words like RSS, blog, post etc. may make it feel that the website is about blogging.

How to get targeted ads in Adsense?
Here are some ways to make sure that you always get relevant ads:

1.Keyword density:Concentrate on the topic you want to share with the readers.Find out the words about which you want the ads to appear.Try to use those words more in your posts.

2.Competitive ad filter:This feature introduced by Google will help you to keep the irrelevant ads away from your website.Right click on the ad, select "Copy Shortcut" and paste in notepad.Copy the part between "adurl= " and "&client" and paste it in the competitive filter.This will block that ad.

3.Section targetting: This is the feature provided by Google itself.Google allows us to ask their bots to serve the ads which are related to some specific section (like post title, post content).To implement section targetting, refer the post: How to implement adsense section targetting?

4.Add Meta tags

The <meta> tag provides metadata about the HTML document. Metadata will not be displayed on the page, but will be machine parsable.

Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.

The <meta> tag always goes inside the head element.

The metadata can be used by browsers (how to display content or reload page), search engines (keywords), or other web services.

<head>

</head>

Friday, April 25, 2008

Adsense for Search: A way to earn more irrespective of the topic of your blog

Adsense for Search is also the speciality of Adsense.Google has used it's power of search engine for making lot of money from it (Google Adwords is major source of income for Google).The best thing about Adsense for Search is that you can earn very h

igh revenue per click irrespective of the topic of your blog.
It works in the following manner:
1.Publisher has to put the Google search box on his/her blog.
2.When a visitor searches for something (through that search box), he/she comes across the search results page with some ads on it.
3.When the visitor clicks the ad, you will get paid.

Where do these ads come from?
These ads are part of the Google's famous marketing program, Google Adwords. The advertisers bid on the specific keyword to get their ads on top.So, the popular keywords return very good results in terms of revenue.

It has been found that the visitors have tendency to search for the keyword which is not always related to the topic of your blog.
e.g.If you own a blog which is about the types of flowers, plants etc.You will surely not earn much from the clicks( say $0.07 per click) on ads coming under "Adense for Content".But you always have bright chances of earning 20 times more ( upto $1.4 per click) through adsense for Search.That's the biggest advantage of it.

The Search box works better when positioned on the right top part of your home page.

Tuesday, April 22, 2008

Adsense Referral Ads: Earn extra

This is a very unique feature of Google Adsense.You can choose any Ad ( irrelevant ads also work here) and publish it onto your website.These ads are a bit different from the common Pay-Per-Click type of ads.Best thing about referral ads is that they return very good results in terms of revenue earned.On an average, you can earn upto $1-$2 per click( pretty good).In best cases you can even earn upto $25 per click( that's interesting!).

When a visitor clicks the referral ad, he will have to complete the further process.It generally includes form filling, signing up, joining the company etc.You may earn nothing inspite of the fact that you have got clicks, because the visitor has not fulfilled the advertisers demands.
The referral ads are totally under the control of us.We can choose which ad is to be displayed, of what size

etc.
An example will make it simple:
A bank wants to get customers for their insurance plans.They know that once the customer joins they will earn average $400 profit per year per customer.So why not pay $20 to one who brings you the customers.
Similarly, the social networking sites need members and hence are ready to pay $1 to the referrer.

Try these ads with different formats (Text formats work better).These ads will surely bring up extra income from your site without affecting it's design.

Sunday, April 20, 2008

What is Invalid click?

Many publishers ask a question: I have got 50 clicks and my earnings are $0.00.Why?
If you are going through the same situation, read this article carefully because you might be the victim of Invalid click activity.
When a visitor clicks the ad, he is of course interested in that ad.He will go through that ad and will try to get what he wants.This ad click is valid and you will get paid for that.
On the other hand, if a visitor just clicks the ad without showing any interest in it, the advertiser may to pay for this click.

What is an Invalid click?
-->Clicking ads on your own blog
-->Using robots for periodic clicks
-->Use of softwares for generating clicks

You must immediately contact Google if you are the victim of Invalid clicks.
Click here to contact Google.

Friday, April 18, 2008

Adsense compatibility with adsense alternatives:

Google Adsense is known to have very strict TOS (Terms Of Service).They don't allow other Ad networks used along with them.If you place ads by a similar Ad network as that of Adsense, they might just remove you from their program ( hence many publishers are always under immense fear of getting banned from adsense!!!).

Let us learn more about adsense compatibility with adsense alternatives.
According to Google,

"You're welcome to display Google ads on the same site or page as other third party advertisements provided that the formatting or colors of the third party ads is different enough from that of the Google ads. In other words, if you choose to place non-Google ads on the same site or page as Google ads, it should always be clear to the user that the ads are served by different advertising networks and that the non-Google ads have no association with Google. If the formats are naturally similar, we ask that you choose different color schemes for the competing ads."

That clearly means that you can not publish the Ads which look similar to the Adsense ads.
Let us take one example.
If you have chosen the 468 x 15 format (small horizontal banner) for publishing Bidvertiser ads, alongwith the adsense ads, you are threatening the TOS of adsense.You can choose the different colour pattern such that it can be clearly differentiated from adsense unit.

What's the conclusion?
You can display the ads by any other ad network alongwith the adsense ads if those ads can be differentiated from that of the adsense ads.

Wednesday, April 16, 2008

Difference between CPC and CPM ads:

This is a popular FAQ: I have got 2500 page impressions of CPM ads, but still haven't earned a cent.Why?
The reason is that the Ads which you think are CPM( Cost Per 1000 impressions) ads, are not so.You can not differentiate between CPC ads and CPM ads.

Let's try to analyse the two:
1.CPC ads:CPC( Cost Per Click) ads are very easy to understand.When a visitor clicks this type of ad, you get the revenue depending upon the advertiser.These earnings per click may vary between $0.03 to $10.00 (it depends upon the topic of your blog and the will of advertiser).Usually, the text ads are the CPC ads.

2.CPM ads:CPM (Cost Per 1000 impressions) ads are a bit different from that of the CPC ads.In CPM ads, the advertiser pays you some money per 1000 impressions.But the problem with these ads is that we can not surely tell that the ad xyz is CPM ad.So, it is possible that you may have not earned anything with 10,000 page impressions (if no click is generated).
The ad being displayed as CPM ad, may change to CPC ad irrespective of any change from your side.
Generally, the image ads are served on CPM basis.

Let's say that the advertiser is paying $0.30 per 1000 impressions.
1000 impressions = $0.30
1 impression = $0.0003
When you get 10 impressions of CPM ads, you will earn $0.0003 x 10 =$0.003.
According to Google Adsense, they show the earnings only if they are more than $0.01 ( hence, the $0.003 figure will not be shown in your account.).If you get 100 CPM impressions, you will earn $0.03 and this will be displayed in your account.

It is better to go for the CPC ads because the earnings are very much higher.
But if you have a website getting as more as 2,00,000 page impressions per day and very less number of clicks( and also very low CPC), it is better to use CPM ads.

Monday, April 14, 2008

How to start earning online?

How do I earn online?
Is it worth the time we spend?
These are the most common and popular questions.There are many ways to start earning on internet through affiliate programs but one thing must be kept in mind that it requires hard work-(you will be happier if you do it) and time-(no fixed definition for this, but probably 30 minutes per day).
You need a website or a blog (which can be created for free here) where you post new articles frequently.
Here are the starters:
1.Build traffic to your website:This is the 1st and most important step.If you are successful in building strong traffic, you deserve to earn a lot( and surely you will).
The traffic can not be built up within a day but it's a long term process.If you have fresh and demanding content, search engines will love your site.Page ranks in search engines matter a lot in terms of traffic you get through them.
If you think that the topic of your website is not very different than other relevant websites, you can choose the other options like social networking websites, emails, forums/groups related to your topic.Social networking sites have really helped many websites to build good traffic.

2.Proper choice of Affiliate program:Now a days,because there are many choices available to choose an affiliate program from, it confuses the newbies (it is a nice confusion to get).
Here are some best performing programs as per the traffic you get:
A.Strong traffic:
Kontera( read more..),
Tribal Fusion
B.Moderate traffic:
Adsense,Bidvertiser(read more..),
Adbrite( read more..)
C.Low traffic:
Widgetbucks(read more..),
Matched.co.uk(read more..)

(Some programs like Adsense, Widgetbucks work good for all websites)

Once you are done with the two steps mentioned above (1st one takes time), believe me or not, you can even earn more than what you earn through your 9 to 5 work.

Sunday, April 13, 2008

Advertise on this blog:

This blog gets around 5000-6000 page views per month and this number is expected to grow every month.
Advantages of advertising on this blog:
1.Get targeted visitors
2.Very low cost per month (as low as $25 per month)
3.Placement of ad on the top ( visitors of this blog will surely get attracted towards it )
4.Works on monthly contract basis
5.Change the design of your ad whenever you want.

How it works?
1.Pay via Paypal.
2.Your Ad will be displayed once we receive payment from you.

Terms and conditions:
1.You are responsible for the traffic you get through this blog.
2.You can not cancel the contract once accepted by us (you can cancel it once the monthly cycle is complete).
3.If other advertiser is ready to pay more, your ad will removed once the month cycle is complete (you will be told about it and will be given a chance to bid more).

Thursday, April 10, 2008

Kontera: Excellent in-text Ads:

This affiliate program is gaining a lot of popularity in publishers because of its in-text Ads(Ads within your content).You can get a good Click-Through-Rate(CTR) with Kontera.
When you apply for Kontera account, the Kontera team will go through your website.If f

ound useful, they will approve your account.This procedure is similar to that of Google Adsense, but requires just 2-3 days.
Once you are account holder, you can create the Ad of your choice.

How will the Ad look?
The Ads are nothing but the underlining of your text.They will double underline those keywords for which the advertisers are read

y to pay.When a visitor scrolls over to that double underlined word, a small window(like bubble) appears to the side of that word.This bubble contains the Ad.If the visitor clicks this Ad, you get paid on Pay-Per-Click(PPC) basis.

In the earlier stage, Kontera was approving only those websites which had very strong traffic of 5,00,000 page impressions per month.But now they are approving all the websites irrespective of the traffic they get.

Advantages:
1.You will start earning once the ad-matching is perfectly done
2.Extra revenue along with other ad networks

Disadvantages:
1.Very low CPC (cost per click)
2.Very low CTR

If you want to try it, join it.
Click here to Join

Friday, April 4, 2008

Matched.co.uk: Earn for showing Ads on your website

This program was in beta mode and has now been closed.Please do not sign up for it.

"We will pay you £3 per month just for showing the Ads on website".Sounds interesting!
Matched.co.uk is a program which will not make you wait for visitor to click your Ads.All y

ou have to do is to publish the Ads on your website and earn £3 (fixed) per month.Payment is done via Paypal or by cheque( if you are from UK).

How to join?
Click here to join.You will have to submit your website and wait till their team reviews it.Once it is done, you can publish one Ad per page(or Website).

Whats different?
1.You can submit 5 websites/blogs and publish one Ad per website.For each of the 5 websites, you can add 5 pages.
2.You will be paid £3 per month per Ad (i.e. £3x5x5=£75 per month )
3.£5 free signup bonus

Currently,they have succeeded in matching the advertisers to different websites which are about the following topics:
• Finance
• Business
• Insurance
• Debt
• Marine Activities
• Dating
• Health
• Real Estate
• Legal

The biggest problem with this program is that you will have to wait for long to get the ads.
If you are not getting much traffic, I think this is a good choice.
Join now.

Wednesday, April 2, 2008

Text Ads or Image Ads? Which are better?

There are two types of Ads: Text Ads and Image Ads.
It is very important to know which type of Ads should be placed where and what size should be used.
Text Ads:These Ads are relevant to subject of your blog.If you have published text Ads, the visitor gets more choice to choose the Ads.It is therefore the best Ad type.It has been found that most of the webmasters earn the most from text Ads.
These Ads should be placed very near to the content of blog.Placing above and besides the post(content) works really good.Use of large rectangles, small banners look better in point of view of the visitor.

Image Ads:These Ads do not offer much choice for your visitor to choose the Ad from.The image Ad generally consists of a single Ad.
These Ads may be placed as a sidebar or top banner.Because the visitor gets attracted towards it quickly, placement should be done in the sidebar.