With rapid growth in the internet marketing, many advertisers have started realizing the importance of buying ad spaces on popular websites.These websites help them to bring interested visitors to their website.And when they are successful in attracting such visitors, they will get good returns in terms of product-sell or sign up or anything which the advertiser wants.
The website owner who sells the ad space also gets good return and most importantly, the income is steady.
How to sell the ad spaces?
It is a bit difficult task.It needs hard work from our side.But once we succeed, it can turn out to be the main source of online income.
Contact advertisers:
This is important.There are very less chances that the advertisers ask you to sell ad spaces to them, unless you own a very popular website.
1.Choose advertisers-->Visit different websites which are topic-wise similar to your website.You will find few advertisements (they look different from adsense/bidvertiser ads and are generally banner ads).Make a list of such advertisers.
2.Send an email-->The emails to different advertisers may not be the same.Write about the topic, statistics (unique visitors, page hits per month) and its importance in point of view of advertiser.Write about the deal you are interested in, say $50-100 per month (keep in mind that this is very small amount for advertiser).
Wait for their response(don't keep sending the email everyday).
--If the advertiser accepts the deal, he will contact you asking about the ad size, ad format,ad placement etc.
--The advertiser may directly refuse it sending you a "sorry" message.
--The advertiser will not reply at all.
In last 2 cases, contact the advertiser again after a month.Sometimes consistency works!
If you contact 50 advertisers, you may succeed in selling the ad space to 2-3 advertisers.This will help you in being independent of the different CPC ad networks.
Sunday, June 22, 2008
Monday, June 2, 2008
Social networking sites: Get targeted traffic
If you are not satisfied with the amount of traffic from search engines, the social networking sites may work
for you.
The social networking sites include different "communities".The members of such communities are really interested in that subject.They are always looking for something new which is being written and which is related to that topic.And if they find it, they will directly bookmark the source and will try to share it with others.
How to use them?
1.First of all, you must join a social networking site.There is a large number of such sites like orkut, facebook, myspace,windows live spaces etc.For more such sites, check this list.
2.Find the communities related to the topic of your website.
e.g.If you are writing about the transfers of football players, join the communities like "Manchester united fans", "We like ........" etc.The community members will take interest in your articles for sure.Keep in mind that if they like your website, they will be daily visitors, which will help to build steady traffic.Moreover, they will share it with their friends with similar interest, thus indirectly helping you to increase the traffic.
3.Make sure you keep posting in communities.Reply to the topics is must.Don't just keep spamming.
You just cannot tell the members that "I own website xyz and visit it".This will not make good impact on the reader.
You can write something interesting (start a new topic) and after the content, put a link to your site.This will make a huge difference.The readers who liked the content of the topic, will surely visit the website for details.
4.Be an active member of the community.Keep opening new topics, polls etc.Reply to the topics in your own style.
The social networking sites are increasing in number and the response to them has always been good.The best part about such sites is that if a person likes it, he/she will ask friends to join it.This brings out a rapid growth in that website.Once it starts gaining popularity, the number of members keeps growing at very high rate.The site which has been started just now, may see 1,00,00,000 members within 1 year.
Till now,the main source for traffic has been the search engines.But the social networking sites are emerging out to be the excellent alternative to them.
This may work for you.Try it!
for you.The social networking sites include different "communities".The members of such communities are really interested in that subject.They are always looking for something new which is being written and which is related to that topic.And if they find it, they will directly bookmark the source and will try to share it with others.
How to use them?
1.First of all, you must join a social networking site.There is a large number of such sites like orkut, facebook, myspace,windows live spaces etc.For more such sites, check this list.
2.Find the communities related to the topic of your website.
e.g.If you are writing about the transfers of football players, join the communities like "Manchester united fans", "We like ........" etc.The community members will take interest in your articles for sure.Keep in mind that if they like your website, they will be daily visitors, which will help to build steady traffic.Moreover, they will share it with their friends with similar interest, thus indirectly helping you to increase the traffic.
3.Make sure you keep posting in communities.Reply to the topics is must.Don't just keep spamming.
You just cannot tell the members that "I own website xyz and visit it".This will not make good impact on the reader.
You can write something interesting (start a new topic) and after the content, put a link to your site.This will make a huge difference.The readers who liked the content of the topic, will surely visit the website for details.
4.Be an active member of the community.Keep opening new topics, polls etc.Reply to the topics in your own style.
The social networking sites are increasing in number and the response to them has always been good.The best part about such sites is that if a person likes it, he/she will ask friends to join it.This brings out a rapid growth in that website.Once it starts gaining popularity, the number of members keeps growing at very high rate.The site which has been started just now, may see 1,00,00,000 members within 1 year.
Till now,the main source for traffic has been the search engines.But the social networking sites are emerging out to be the excellent alternative to them.
This may work for you.Try it!
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